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Identify which visitors come from your
cost-per-click campaigns, such as
Overture, regardless of whether they are
referred by Yahoo, MSN, or other search
engines.
Learn
which campaigns deliver the most paying
customers.
Drill
down to view more details about search
phrases, visitor paths, and trends over
time.
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you pay for clicks on Overture, Google
AdWords, and other resources, you know
how many clicks you are getting, but
what is the quality of those visitors?
Are campaigns paying for themselves?
With campaign tracking, you can see the
actual results of your CPC expenditures.
For each
campaign, see which search terms deliver
the most sales. Learn the bounce rate
and the percentage of visitors who
return to the site after leaving. See
which paths a campaign visitor is most
likely to take through your site.
Armed
with a wealth of data, you can make
decisions that result in a more
profitable web site. If a search term
isn't performing well, you can either
eliminate it from your budget, reduce
your spending on it, or enhance your
site to make it more relevant to that
term. You can allocate your CPC funds to
the terms that deliver the best ROI
(return on investment). |
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