Blizzard Tracker is a web analytics solution that provides marketing intelligence about web site visitors with real-time tracking.  The RezOvation Booking Engine is a web-based program that integrates a lodging property’s website and other Internet reservation sites, allowing potential guests the ability to book confirmed online reservations.  RezOvation property management and reservation software products are designed to provide extensive flexibility and varied choices for its customers. 

Blizzard Tracker allows for continuous tracking from the property’s own web site all the way to the confirmation page.  Reports in the tracker allow online marketers to see which paid Internet advertising generates the most reservations and the most revenues from bookings.  Armed with this wealth of data, savvy marketers can make decisions that result in a more profitable web site, enabling them to increase bookings and reduce spending on non-performing campaigns.

Other features in RezOvation’s new Internet Booking Engine include:

·         Choose a range of services; from a simple commission-free availability calendar to real-time reservations, and distribution to all the major travel websites like Expedia and Travelocity.

·         Deposit funds from bookings made on your web site electronically, directly into your bank account. (optional)

·         Offer additional packages and point of sale items online.

·         Sell rooms through travel agents and popular travel websites using two-way connectivity to the Global Distribution System.

·         Expanded customer letter options and online invoice choices and customization.

Blizzard Internet Marketing, Inc. has been a leading provider of web site design, hosting, and promotion services to the hospitality industry since 1997.  Their private label web site tracking software, Blizzard Tracker, was introduced in 2003, with the ROI edition released in the spring of 2004.  The company, owned by Trent and Susan Blizzard, is located in Glenwood Springs, Colorado.  Its customer base of over 2,000, consists mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts, as well as spas and outdoor adventure companies.