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Blizzard
Internet Marketing, Inc., a leading provider of website
hosting, design, and promotion services to the lodging
industry, has partnered with several Internet booking
engines to offer enhanced website tracking services with
Blizzard Tracker ROI Edition.
With
recent forecasts for increased Internet bookings over
the coming years, many members of the hospitality
industry are taking a hard look at their online
presence. This includes analyzing websites for visual
appeal and ease of navigation, and optimizing online
reservation systems. Additionally, marketers know it’s
vital to measure the effectiveness of paid promotion
efforts, such as pay-per-click accounts, that drive the
site traffic. Blizzard Tracker ROI Edition now provides
marketing intelligence to aid decision makers with all
of these issues. With campaign tracking and conversion
tracking, this real-time website statistics service
reveals which referrers, campaigns, and phrases deliver
the highest quality visitors, by showing the dollar
amounts of the resulting bookings. Visitors are tracked
all the way from entry into the hotel’s website to
reservation confirmation on the booking engine.
Internet
booking engines that currently offer full support for
Blizzard Tracker include Availability Online, SuperINN,
Rental Network, DORS, and FastBooking.
“Availability Online has supported Blizzard Tracker,
with its easy-to-use interface, since its birth. Clients
of ours who use Blizzard Tracker just love it. We highly
recommend it to any innkeepers who want to increase
their online business and use their marketing dollars
efficiently. It allows the user to measure exactly where
your website visitors are coming from, and more
importantly, how the people who actually book a room
found you.”
Tom Lichtman
Availability Online
“SuperINN.com encourages innkeepers to utilize all of
the tools that are now available to them. Blizzard
Tracker ROI Edition is another example of the steps
service providers have taken to make the entire online
booking process friendly to the potential guest and the
innkeeper alike. The importance of getting a new booking
is only secondary to the ability of duplicating that
booking. Now Blizzard Tracker ROI Edition gives the
innkeeper the power to seize the information necessary
to truly optimize their online presence.”
Kirk Dietrich
SuperINN.com
Blizzard
Internet Marketing, Inc. has provided website design,
hosting, and promotion services since 1997. Their
private label website tracking software, Blizzard
Tracker, was introduced in 2003, with the new ROI
edition released in the spring of 2004. The company is
owned by Trent and Susan Blizzard, and is located in
Glenwood Springs, Colorado. Blizzard has over 2,000
national and international clients, consisting mainly of
independently owned hotels, motels, bed and breakfasts,
country inns, vacation rentals, and resorts, as well as
spas and outdoor adventure companies.
For more
information about Blizzard Internet Marketing, Inc., see
www.blizzardinternet.com, and visit
www.blizzardtracker.com for Blizzard Tracker
information. To learn more about the individual Internet
booking engines, please contact their websites:
www.availabilityonline.com,
www.superinn.com,
www.rental-network.com,
www.getdors.com or
www.fastbooking.com.
Contact:
Christine Burke
Blizzard Internet Marketing, Inc.
888-840-5893 ext. 142
christine@blizzardinternet.com
http://www.blizzardinternet.com |
