Drill down to see the visitor information and visit path.

This report provides a very granular level of detail. It may be useful if you notice a trend over time of increasing or decreasing revenues. Perhaps the typical amount of a sale has changed. Or, maybe the frequency of transactions, e.g. the number of sales per day, has changed.

For each transaction, you can view the visitor details, including the referrer, the search phrase, and the number of prior visits. You can also view the Visit Path for each visitor who made a purchase.