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Installation
Understanding
Reports--Professional Edition
Potential
Issues
ROI
Edition--Campaign and Conversion Tracking
When you say the tracking script
goes on every page, do you mean every page, or just
the ones we want to track?
The tracking script should indeed
go on
every page. Otherwise, you will not be able to
correctly analyze visit paths. If some pages are
missing the tracking script, the report may
incorrectly show exit links and entry pages.
What is the difference between
daily, weekly, and monthly unique visitors?
Imagine that you have a favorite
web site that you visit every day for a month. Each
day, the first time you visit the site, you are a
unique visitor for that day. The second time you visit
on the same day, you are not counted as a unique
visitor for that day. So, after you visit every day in
the month of May, the tracker would record your
activity as 31 daily unique visits, 5 weekly unique
visits, and one monthly unique visit.
How can I show traffic trends
by month?
First, you need to set the date
range to one year. In the upper portion of the left
navigation, under Report Periods, click on Standard
Periods. A small calendar will pop up. At the top of
the calendar, click on “year”. Then click on the
appropriate year.
Here are some reports that will
show you monthly trends.
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Under Visitors, choose Daily,
Weekly, or Monthly unique visitors, and see the number
of visitors for each month.
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Under Summary, you can choose
Page Views to see the total page views for each month.
Not all of my pages are
tracking. Why would that happen?
If a page doesn’t track, it’s
likely that the script is not correctly installed.
Someone may have edited or replaced the page without
ensuring the integrity of the script. View the source
of the page and search for the script. Contact us if
you are not sure what the script should look like.
If a page is on a secure path
(starting with https://), you need a special script.
Please contact us for more information, or see the
Installation Guide.
Other tracking issues can result
if, in a dynamic site, the url remains the same
regardless of the visitor’s path through the site.
If your pages are dynamically generated, or if they
make heavy use of frames, please contact us.
I tried to get a "drill
down" report by clicking on the plus sign that is
beside the line item in a report. I didn't get
anything. Why not?
Don't click on the plus sign
itself. Let your cursor hover over the plus sign. A
small drop down menu should appear. Move your cursor
over that menu, and click on one of those items.
I customized the variables in
the tracking script, but I don’t see the results in
the tracker. I used both DOCUMENTGROUP and
DOCUMENTNAME, but they are not showing up in the
statistics. What’s wrong?
When you customize the variables,
don’t forget to remove the leading slashes (//) to
activate the variable.
I paid for a bed and breakfast
directory, and they say I am getting clicks from them.
Why don’t they show up in the referrers?
Some directories don’t send
visitors directly to your home page. Instead, the the
visitor views your page through a frame on the
directory. The visitor doesn’t actually land on your
page, so the tracker doesn’t record the page view.
Call us if you would like to learn about a work-around
for this issue.
How do I set up campaign
tracking?
For detailed instructions, please
see page 13 of the Installation
Guide. You need the Adobe PDF Reader to read this
file. The reader can be downloaded
here.
I’m very interested in
tracking the results of different keywords in my
pay-per-click campaigns. Do I need to assign a
different campaign name for each phrase?
No, the tracking reports will
break down each campaign by keyword.
So, for example, all of your Overture phrases
can use the same campaign identifier, such as
“?campaign=overture”. You can then view the
results for each of your keyword phrases in the
Overture campaign.
I assigned a campaign
identifier to my local Chamber of Commerce as a
referrer. I can see the Chamber of Commerce in the
Referrers report, but not the Campaign Summary. What
is the problem?
You may have made a typographical
error when you defined the campaign in the tracker
settings. If you don’t enter the URL exactly right,
it will not track as a campaign.
In the Campaign Summary
report, I have a large number of visitors in the
category N/A (non-campaign). What does that mean? I
need to know where those visitors come from!
Visitors are tracked as “N/A”
(non-campaign) if their referrer is not specified as a
campaign. To see the referrers, point your cursor at
the + sign next to the N/A category. A small pop-up
menu will appear;
click on “show visitor details.” Clicking
on the pop-up menu (not the plus sign) will allow you
to see the referrer and the search phrase (if
applicable) for each visitor. You may see some
referrers that you will want to add to your campaign
settings. However, you will probably want to avoid
assigning a campaign identifier to free search
traffic.
The N/A category will include
your free search traffic, and also those visitors who
use a bookmark or directly type in your URL.
In the Conversion reports,
what is the relationship between the “visitors”
and the “actions?” My conversion rates seem
unrealistically high.
A visitor represents the
"click" that comes from the source in the
paid campaign. So for example, in Overture, it would
be the click that you paid for in your pay-per-click
account.
An “action” event is when a
visitor lands on one of your special conversion pages.
Depending on how your site is
structured, and how you have defined your tracking, a
visitor may land on a specific “action” page more
than once. He may return to that page several times
after visiting other pages. Each time he lands on the
page, the tracker records a conversion event or
“action”. That explains why you might get multiple
"actions" per "visitor". Although
the conversion rate may seem inflated, there is still
useful information in the report, because you can compare
to see
which resources are delivering higher conversion
rates.
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